Meet Sterling
Sterling P. Jones is a Consumer Intelligence Strategist and Cultural Analyst whose work explores the evolving role of beauty in culture, commerce, and identity. With a background in Art History and the Business of Beauty & Fragrance, she brings a multidimensional lens to the beauty and luxury goods industry — one that is deeply informed by cultural nuance, feminine power, and strategic clarity.
Raised in Atlanta with a multicultural upbringing rooted in the arts, Sterling offers a fresh and distinctly feminine perspective for brands navigating a new era of storytelling, inclusivity, and global relevance. This foundation allows her to apply art historical research methodologies to consumer behavior—uncovering cultural insights that traditional market research often misses.
In 2017, she launched The Beauté Study — a beauty journal that organically evolved into a trusted media platform and educational space for women redefining beauty on their own terms. Through essays, digital courses, and curated brand collaborations, Sterling invites her audience into deeper relationships with beauty as ritual, knowledge, and power.
With over eight years of experience across prestige, luxury, and consumer insights, she continues to lead compelling campaigns and trend strategies that influence markets and shape brand direction. At Estée Lauder Companies, she architects consumer insights and research for the global skincare portfolio, spanning brands and key markets across the U.S., EMEA, APAC, and LATAM.
Her expertise spans skincare foresight, luxury marketing, and global beauty intelligence, with partnerships including La Mer, Bobbi Brown, Bumble and Bumble, Cocokind, QC NY Luxury Spa, Mejuri, Merit, and more. Notably, her work has been featured in the SCAD Academic Catalog, The Zoe Report, In the Know by Yahoo, Cosmetic Business and College Fashionista.
You can find her writing essays, teaching classes, or crafting strategies behind-the-scenes for the world’s most beloved beauty brands.
For inquiries or collaborations, please contact [email protected].