Meet Sterling
Sterling P. Jones is a Cultural Architect and Brand Marketing Strategist whose work sits at the intersection of luxury beauty, consumer intelligence, and experiential storytelling. With nearly a decade of experience spanning luxury fashion and prestige beauty, she builds the frameworks and relationships that allow brands to connect authentically with the consumers who matter most.
Trained in Art History and the Business of Beauty & Fragrance at SCAD, Sterling brings a multidimensional approach to brand strategy — one informed by cultural analysis, consumer psychology, and an intuitive understanding of how luxury brands create lasting emotional connections. Her art historical training allows her to see patterns others miss, translating complex cultural shifts into actionable strategy that drives business growth.
Raised in Atlanta with a multicultural upbringing rooted in the arts, Sterling offers a distinctly informed perspective for luxury brands navigating cultural evolution, inclusivity, and global relevance. She doesn’t just analyze culture—she participates in shaping it through the relationships she builds and the experiences she creates.
With over nine years of experience across luxury fashion and prestige beauty, Sterling excels at relationship building, strategic marketing, and connecting the dots between consumer insight and brand action. At Estée Lauder Companies, she architects consumer insights and trend foresight for the global skincare portfolio, spanning key markets across the U.S., EMEA, APAC, and LATAM. Her work directly informs product development, brand positioning, and go-to-market strategies for multi-billion dollar portfolios.
Her expertise includes brand positioning, experiential marketing, luxury consumer intelligence, and cultural trend forecasting. She has secured $90K+ in luxury brand sponsorships for high-profile events, including the New York Junior League’s Winter Ball, and has executed creator activations at NYFW, the Oscars, and the Met Gala. These aren’t just events—they’re relationship-building experiences that turn consumers into a community.
Her brand partnerships span Bobbi Brown, Bumble and bumble, Cocokind, QC NY Luxury Spa, Mejuri, Merit, and more. She is also a co-author of the first edition of The Alabastron Journal, a peer-reviewed publication on olfactive history and scent culture published by The Institute for Art and Olfaction.
In 2017, she founded The Beauté Study — a beauty education platform that evolved from a personal journal into a trusted media space where women explore beauty as cultural legacy and personal power. Through this work, she continues to consult with brands and founders seeking culturally resonant strategies that feel human, not manufactured.
Her work has been featured in the SCAD Academic Catalog, The Zoe Report, In the Know by Yahoo, Cosmetic Business, College Fashionista, and more.
Sterling believes the future of luxury marketing lives at the intersection of data-driven strategy and human connection — where brands meet communities in real life and build relationships that transcend transactions.
For career opportunities or brand collaborations, please contact [email protected].