Global Product Marketing: Haircare, Bumble and bumble

Bumble and bumble Seaweed Collection

The Bumble and bumble Seaweed Collection It’s infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. It’s made from 96% naturally derived ingredients and is vegan! The hero product of this collection is the Whipped Scalp Scrub, which is gentle, scalp care-centered, adds shine, is color safe, and is free from sulfate cleansers.

I assisted with the product development for future innovation of this franchise alongside global go-to-market development and communications activations with the Global Consumer Engagement and Communications Team.