I started a new role at Estee Lauder Companies in September 2024. I moved over to the Global Skincare Foresight team, where I lead consumer insights, research, trend forecasting, analytics, and strategy for all the skincare brands and our brand’s adjacent categories at Estee Lauder Companies. My goal is to help our brands be on the cutting edge for all current and future strategies in all global markets.
As one out of a team of two, I manage and work with multiple cross-functional teams across all skincare brands and Enterprise Data & Marketing in the company portfolio to bring data-driven consumer insights to drive global strategy in product marketing, consumer engagement, R&D, and brand education.
Here are some of my day-to-day responsibilities:
• Lead in the building of Skincare Foresight’s team sharing out and research events for North America in partnership with corporate R&D and vendors to share out cutting-edge research once a quarter to global skincare brands across the company.
• Lead the development of synthesized insights, ad-hoc requests, and presentations for Skincare Foresight including emerging trends, sales data analysis for sales data, social listening, competitive analysis, category strategy, product ratings, and insight gathering in North America, China, EMEA, APAC, and Travel Retail regions to help brand understand and action for strategic developments.
• Manage and work with multiple vendors across different time zones for consumer research to bring data-driven consumer insights, consumer behavior and trend forecasting into the company to drive global strategy and action across all skincare brands and brands with skincare portfolios.
Here are my wins:
- Led the 7-month deep strategic and breakdown of Body Care as a category from mass to luxury with new insights, category projections, key drivers and customer needs for all of our skincare brands.
- Led project management responsibilities for our team of two to manage our vendors’ timelines with quantitative and qualitative data, consumer interviews, and questionnaires, and our team with internal documents and meetings to prepare for better studies and prevent back and forth for time management.
- Introduce new formats of products to brand teams at La Mer, Estee Lauder, Clinique, The Ordinary, Aveda and more by leading trend forecasting and innovation of products like facial oil serums, body serums, innovative ingredients and language around skincare
- Led trend forecasting for Skincare in partnership with the Trends Team Enterprise Data & Marketing across all markets
